Realising Just-in-time Interactions (the end of mobile apps)

Back in 2011 Scott Jenson, at the time a Creative Director at Frog, wrote an article titled Mobile Apps Must Die. In this post he claims, essentially, that the current model of searching, finding, and obtaining mobile applications is archaic and one that has been thoughtlessly taken from the desktop world. The main frustration is around discoverability, distribution, and fragmentation. Scott proposes a model where applications are made available to the user based on their current context, or rather, just-in-time, and delivered using ubiquitous web technologies.

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