App Extensions/Plugins – An idea to reduce app redundancy

This idea was conceived trying to contemplating a one general trend and one significant challenge in mobile.

The challenge is that, despite the opportunity for innovation provided from few barriers to building and deploying apps, App stores have become flooded, making discovery and management difficult & time consuming for the user. Additionally we see a lot of duplicated functionality across applications (think Retail, Events/Venue Finders, Restaurant, …) i.e. the concept just doesn’t scale well.

The trend is the move towards deeper integration into the platform, taking the true advantage mobile such as better understanding of your current context, interests and being available when needed. The most obvious examples are the Personal Assistants offered by the 3 major players, giving you information based on interests and intent e.g. Google Now provides you with a card of near-by products that you have previously searched for.

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The growing need for an Advertising Broker Agent

While flicking through the news this morning I came across an article on Venture Beat talking about online advertising trends for 2014. One of those trend was the implications the absence of the cookie for targeted advertising (achieved by tracking the users past browsing), but also highlights the limitations of this approach for the new digital landscape (i.e. unable to track between devices). The article wraps-up by highlighting how internet titians are jumping in to fill this void (e.g. Clearinghouse from Mozilla, Google AdId, and others) and how this will lead to a central repository (for the user) to control privacy.

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