One of my first projects I endeavoured out of Uni was building a proximity marketing service using some discounted Motorola phones with JSR-82. Imagine being able to push messages to customers in proximity with vouchers and special offers – reality of this was spam, unsolicited messages interrupting the customer, normally inconveniently. A lot of the ‘services’ currently being implemented using iBeacon remind me of these days, the good news that this time round the user has to ‘opt-in’ i.e. install an app.
Since then my interest has shifted from being intrusive to invisible and you can see this with our current iBeacon prototype at Razorfish UK.