Whilst working on a suite of digital products for the well known Carte Blanche Group (brands include Tatty Teddy and My Blue Nose Friends) with Masters Of Pie, we were asked how we might maximise the stand they had at this year’s London Toy Fair.
Our challenge was to build something specifically for the fair that would attract bystanders, provide a memorable and enjoyable experience with the brand, as well as introduce one of the characters from the Blue Nose Friends collection (an easy choice – Coco the excitable monkey!).
Our next question was what would attract and engage the bystanders -it needed to be something casual, fun, and non-intrusive in order to draw people in willingly and give busy bystanders something they wanted to play with.
We looked at how Coco might have some fun and how he could interact with visitors and decided upon an rhythm based game where the user would take control of Coco using the Kinect to hit his Bongos in beat to the music.