User-Centered Design tries to optimise the product/service around how users can, want, or need to use the product/service rather than forcing the users to change their behaviour to accommodate the product/service.
We have already seen specialisation in the field that branched out the visual designer to include both both the visual and interaction designer.
We are now seeing a need for further specialisation to include a data designer, this need is driven by the increase in complexity, connectivity, and ubiquity of computational devices, it is predicted that there will be 20 billion connected devices. The underlying factor across these devices is the data, data that influences the behaviour of each of the devices and need to communicate this data.
One of the more popular examples of the value of designing with data is Nest – the smart thermostat; Nest increases conveniences and offers real value through optimising heating patterns by use of data. Without appreciation and understand of data, this would not have been possible, instead would have been approached with wireframes and an application rather than giving it some degree of autonomy.