App Extensions/Plugins – An idea to reduce app redundancy

This idea was conceived trying to contemplating a one general trend and one significant challenge in mobile.

The challenge is that, despite the opportunity for innovation provided from few barriers to building and deploying apps, App stores have become flooded, making discovery and management difficult & time consuming for the user. Additionally we see a lot of duplicated functionality across applications (think Retail, Events/Venue Finders, Restaurant, …) i.e. the concept just doesn’t scale well.

The trend is the move towards deeper integration into the platform, taking the true advantage mobile such as better understanding of your current context, interests and being available when needed. The most obvious examples are the Personal Assistants offered by the 3 major players, giving you information based on interests and intent e.g. Google Now provides you with a card of near-by products that you have previously searched for.

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Social App Discovery (prototype)

The app ecosystem has exploded over the last few years; creating inefficiencies for app discovery. Great for the platform vendors but not for the developers (or users), there have been numerous attempts to improve this, some of the obvious ones listed below (ignoring marketing tactics such as free-app-a-day):

  • Vertical and specialised app stores (Amazon, Samsung, Sony, …)
  • Cross promotional networks
  • Review sites
  • Increased categories
  • Improved recommendations
  • Third party apps (e.g. AppFlow, Appreciate, …)

This inefficiency is one major reason why Just-in-Time Interactions makes sense, especially as the app model extends to other platforms (desktop, TV, SmartWatchers, …).

Haven been faced this with question many times (how to market a mobile app) I thought I would have an attempt in making app discovery more relevant.

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